We like to describe the identity as ‘simply perfect’; it is designed to reflect the top-of-the-range sound and vision products available for sale online as well as the experienced and knowledgeable team behind the scenes. Purple also specialise in planning, design and custom installations for home entertainment and commercial media presentation systems. From analog to digital, every product is carefully selected to ensure Purple is providing enthusiasts with the most advanced contemporary home cinema technology and superior analog or digital sound systems.

The simple but stylish design of the logo set the benchmark for designing an easy-to-use functional website with strong effective branding. Origin 1 was faced with many detailed challenges such as maintaining clean lines on every page whilst still aiming to include the necessary specifications, content reviews and shopping facilities.