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Rayden Solicitors Marketing Campaign of the Year Winner

Rayden Solicitors

Specialising in family law, Rayden Solicitors are a firm of experienced lawyers located in St Albans, Hertfordshire and conduct most of their cases in London but also attract clients from all over the UK and internationally as well. By having the expertise in this area of law, Rayden Solicitors are able to market themselves to both the general public and other law firms who may not have the in depth knowledge or experience dealing with the complexities found within modern day family law issues.

To boost their profile within the industry and generate more referrals from other law firms, Rayden Solicitors commissioned Meredith Marketing and Origin 1 to work in partnership to create and support an exciting marketing campaign that would attract, engage and test the knowledge of the public and fellow professionals.

'Hot on Family Law' became the theme using a fiery red hot chili as the representative iconic image that would be seen supporting all the campaign material. This included a front cover advert design on The Family Law journal, quiz cards with individual QR codes to link to a website questionnaire, pull up banners and labels for a chili seed christmas gift bag.

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